About Me
Who am I?
I'm a 32-year-old professional who's spent almost a third of her life helping companies enhance their Marketing and Communication strategies.
Education
I hold a Bachelor's degree in Public Relations from Universidad Nacional de La Matanza, a postgraduate degree in Marketing from Universidad Argentina de la Empresa (UADE), and a diploma in Digital Marketing & E-commerce from Universidad Tecnológica Nacional (UTN).
What sets me apart?
I’m driven by continuous improvement and firmly believe in the power of learning and integrating new tools to boost both professional and personal growth.
My experience
Since 2022, I've been working remotely as a Digital Campaign Manager at Chyron, focusing on B2B sports technology products. I lead the planning and execution of digital marketing strategies, along with the creation of diverse content formats, including email marketing, blog articles, social media posts, landing pages, ebooks, press releases, presentations, and graphic and video materials. Every day brings a new challenge.
In 2021, I worked remotely at Alma Ventures LLC, a U.S.-based real estate company. I started as a Social Media Coordinator and was promoted to Marketing Coordinator in September 2021, leading a distributed team across the U.S., Colombia, and Argentina. I was responsible for planning and executing marketing strategies across multiple business verticals, managing digital channels, and running digital advertising campaigns on Meta Ads and Google Ads.
Previously, I spent over 7 years working at the leading healthcare center in the western area of Buenos Aires. I began as a receptionist and phone operator. As I progressed in my university studies, I realized there were untapped opportunities due to the absence of a communication department. I developed several proposals, one of which reached the General Manager and was approved. This led to the creation of the Communication Department from scratch. Over time, I built and led a team, managing PR initiatives, digital campaigns, social media presence, and corporate events.
Work Experience
March 2022 - Present
Marketing Campaign Manager
Chyron
Remote work:
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Design and execute digital marketing strategies for B2B sports technology products.
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Create strategic content, including email marketing, blog articles, social media posts, landing pages,
ebooks, press releases, presentations, and graphic/video assets. -
Plan, execute, and analyze growth marketing campaigns.
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Design and implement automated workflows.
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Prepare performance and campaign reports.
September 2021 - March 2022
Marketing Coordinator
Alma Ventures LLC
Remote work:
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Coordinate the Marketing team.
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Develop and execute digital marketing campaigns for real estate services.
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Create multichannel content: email marketing, social media, website.
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Manage and optimize the assigned budget.
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Conduct market research.
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Prepare performance and campaign reports.
February 2021 - September 2021
Social Media Coordinator
Alma Ventures LLC
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Social media management of the different verticals of the organization (content strategy, copy creation, design of the pieces, scheduling, implementation, measurement of results, and response to messages).
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Management of digital marketing campaigns in Meta Ads and Google Ads (planning, design, implementation, and measurement of the campaigns).
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Graphic and video content creation.
2015 - 2021
Marketing and Communications Manager
DIM Health Centers
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Manage internal and external communications.
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Content creation: email marketing, social media, website, press releases, and graphic/video materials.
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Oversee community management.
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Plan, execute, and report on digital marketing campaigns.
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Coordinate end-to-end organization of corporate events (three solidarity races for more than 2000 participants each, international scientific conferences, corporate year-end parties, etc.).
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2014 - 2015
Communication Assistant
DIM Health Centers
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Internal and external communication.
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Content creation.
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Development of house organ.
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Community management.
Education
2019
Universitary expert in E-commerce and Digital Marketing
UTN - National Technological University
Diploma - Duration: 5 months
2017 - 2018
Post graduate degree in Marketing
UADE - Argentine Business University
Final average: 8
2011 - 2015
Bachelor's degree in Public Relations
UNLaM - National University of La Matanza
Final average: 8,17
2024
Growth
Marketing
Online course
Coderhouse
2020
UX Writing &
UX Editing
Online course
Crehana
2021
Digital
Analysis
Online course
UBA
2018
Lead and work as a team
Online course
Capacitarte
Courses
Languages
Spanish
English
Native speaker
Professional working proficiency
First Certificate in English - University of Cambridge
2012
Skills
Digital
marketing
Content
creation
Email marketing
Graphic design
Event planning
UX
Writing
Travel
My great passion
I love getting into new cultures and learn from them. Nature allows me to disconnect from the world and get in touch with myself.